Lynette Stinson the founder of IFITTMOM created this company in 2016 because of her love for fitness. Lynette is a fitness enthusiast, a entrepreneur and a mother. Her ultimate goal is to encourage women to embrace fitness, career and motherhood. The birth of her daughter and running into complication during her pregnancy didn't allow her to keep up with her fit lifestyle. After her weight gain, she struggled to get back to her fit lifestyle, which fueled her passion to help other women who struggle with the same thing.